MANILA, Philippines — Multinational fast food chain Jollibee is finally opening its first restaurant in Madrid, Spain in fall this year.
Jollibee’s arrival in Spain is part of Jollibee Foods Corporation (JFC)’s plans to open 50 stores in Europe by 2025; it is expected to create more than 400 jobs in Spain.
JFC will invest €50 million for its expansion in Europe, of which the €10 million will be allotted to Spain.
“The opening of Jollibee restaurants in Spain is a milestone that is part of our vision to become one of the top five restaurant companies in the world and our commitment to growth in Europe,” Ernesto Tanmantiong, CEO of JFC, said in an announcement in Spanish. “The fried chicken segment is underrepresented in the foodservice market in Spain compared to other markets, so we are very excited to introduce to Spaniards the Chickenjoy for which we are known and loved around the world,” he added.
The homegrown restaurant chain plans to “serve its menu with a tropical twist,” and it will also have a new design for its European stores.
“Our first restaurant in Spain will open with the new design we have created for our European locations, providing the welcoming space and caring service that is the hallmark of Jollibee. We hope that this new design will excite the Spanish public to come to our restaurants and try all that we have to offer,” explained Dennis Flores, president of Jollibee Europe, Middle East, Asia and Australia.
“Although the pandemic has been a setback for the restaurant industry in Spain, we are excited to open in Madrid and bring Jollibee to Spain,” Clara Breda, General Manager of Jollibee Spain, said.
Last month, Jollibee opened its European flagship store in London.
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