What is the business model of La Jornada Filipina? La Jornada Filipina is a commercial publisher. What style guide does La Jornada Filipina use? The editorial staff has its own house style, which is based on the Associated Press Stylebook. Does La Jornada Filipina publish press releases? Yes, but only if it’s relevant to the audience. Does La Jornada Filipina publish hard news? Only if it’s relevant to the audience. What does La Jornada Filipina cover? Since La Jornada Filipina is a special-interest media outlet, it covers beats — business, politics, arts, culture, entertainment, technology, etc. — that are of interest to the Fil-Hispanic community. Since La Jornada Filipina is a Hispanic-centric magazine, does it have pro-Spanish and anti-American sentiment? None. It maintains ethical standards in journalism. Why did La Jornada Filipina adopt United States Spanish instead of Castilian Spanish? Much of La Jornada Filipina’s audience come from the United States, and they don’t speak peninsular Spanish there. Why are some articles not translated from English into Spanish and vice versa? La Jornada Filipina in English and La Jornada Filipina en español are two different publications. While both cater to the Hispanic community, they both have different demographics. The former is for Filipinos who don’t speak the language yet but are interested to learn it while the latter is for Spanish speakers from the Philippines and abroad. Who funds La Jornada Filipina? Reader donations, online advertisements and sponsored articles are La Jornada Filipina’s main revenue streams. Does La Jornada Filipina have any government associations? None whatsoever. La Jornada Filipina is not a public relations firm — it is not the mouthpiece of the Spanish government. And since it is not owned by a corporation or a government institution, rest assured that nothing influences its coverage.
